| 1 |
Researching Market and Audience |
Understand who you want to teach and what they need. |
Read articles about institutes, Interview 2 learners, Visit 2 competitor sites, Note common program features |
One-page needs assessment |
| 2 |
Idea Validation and Feasibility |
Confirm your institute idea can solve real problems. |
Share idea with 2 mentors, List institute types in your area, Research legal basics (read government guide), Estimate basic startup costs |
Short report on institute types, One-paragraph legal and cost summary |
| 3 |
Vision, Mission and Naming |
Make your institute’s purpose and message clear. |
Write vision and mission statements, Brainstorm 5 institute names, Draft your tagline, Get 2 people’s feedback |
Final vision and mission, Chosen name and tagline |
| 4 |
Basic Curriculum and Offerings |
Define what your institute will teach first. |
List top 2 topics, Sketch 2 module outlines, Write 3 sample lesson headlines, Describe one teaching method |
Course outline with 2 modules |
| 5 |
Brand and First Visuals |
Visuals help learners remember your institute. |
Create a simple logo (Canva), Pick brand colors, Gather 3 example institute logos, Set up a brand mood board |
Final logo image, Brand style sheet |
| 6 |
Website Planning |
A website is key to showcase your institute. |
Choose a website builder (Wix or Google Sites), Draft 3 website sections, Collect 3 sample images, Sketch homepage layout |
Website plan document |
| 7 |
Build Demo Website |
Test how your content looks online. |
Create site using website builder, Write homepage welcome, Upload logo and colors, Add course information section |
Basic live website link |
| 8 |
Create and Upload Sample Content |
Let people preview your teaching. |
Record short intro video (phone or laptop), Upload one sample lesson, Add downloadable worksheet, Write a summary page |
Intro video online, Sample lesson online |
| 9 |
Test Forms and Feedback |
Ensure sign-up and feedback work for users. |
Make sign-up form (Google Forms), Test form with 2 friends, Create feedback survey, Request feedback from 3 testers |
Form links, 3 feedback responses |
| 10 |
Improve Based on Feedback |
Fix issues and improve your demo before launch. |
Read tester comments, List problems found, Fix website and lessons, Update forms as needed |
Updated website, Change log |
| 11 |
Launch Plan and Documentation |
Prepare for your real launch in 2026. |
Write a three-step launch plan, Create a checklist for opening day, Summarize lessons learned in document, Review all deliverables |
Final checklist, Launch plan document |